The Bookstore That Bewitched Mick Jagger, John Lennon, and Greta Garbo

rizzoliThe Rizzoli in New York City was no ordinary bookstore in its ’70s heyday. Celebrities flocked to this glamorous and buzzy temple of literature and culture.

From The Daily Beast
December 16, 2014

When Rizzoli bookshop closed this past year on 57th Street, many people lamented its loss. It was the last really elegant shop of its kind left in Manhattan. But for some of us, while its closing was sad, it was a tempered sadness. After all it wasn’t the real Rizzoli bookstore that had opened at 712 Fifth Avenue in the 1960s. That particular shop, sold to Bendel a decade ago or so before, had been the ne plus ultra of American bookstores. Those of us who worked there during its glory years in the 1970s and early 1980s knew how absolutely unique it was, as I hope to show in my book, Nights at Rizzoli.

Italian media mogul Angelo Rizzoli had an empire of newspapers, magazines, and radio and television stations throughout Italy, and bought the building because his reporters and media staff needed a New York headquarters. The bookstore was opened as a way of presenting Italian books and culture to Manhattanites.

It was never intended to do anything as vulgar as actually earn money. If anything, it would lose money gently, elegantly, hopefully not very much at one time. Because the shop was emblematic of that peculiar Italian institution known as La Faccia, i.e. presenting the best face possible.

And did it ever! Situated between 55th and 56th streets on what real-estate brokers dubbed Millionaires Row, Rizzoli was next door to Harry Winston Jewelers, across the street from Tiffany’s and George Jensen Fine Glass.

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